In order to refresh the HUGO brand, we created some real thumbstoppers! Three micro creators with various fashion backgrounds cut their hair and dyed it in the HUGO black, red & white, as part of the teaser, creating nonstop content for the HUGO channels to announce their new branding.
Concept creation and implementation of the adidas Berlin flagship store sleepover. To stimulate interest in the new store, we had 9 TikTokers and partners like Max Kruse & Caro Daur spend 24 hours there. They shared their experience on TikTok and Instagram and created features like the Greenlab, ‘Air Purifying Plants’ and Germany’s first sneaker cleaning station.
All across Europe, we conducted a study to examine the impact of Covid-19 on Gen Z’s career planning. From focus groups and surveys done in 5 countries we developed valuable insights and recommendations for action, together with “The Boson Project” strategy consultancy.
Justin is Germany’s most successful fashion YouTuber, representing what’s Hype and endorsing exclusive pieces. He’s also known for drinking from a crystal glass in his reaction streams. For 7 days we replaced his crystal glass with the colorful range of glasses from McDonald’s and created major hype in the community.
To activate EURO2020 for Adidas, together with 6 Gen Z influencers, we created Germany’s first content house for a brand! In 2 weeks this generated more than 300 postings on Instagram, Twitch, and YouTube, as well as 40,000,000 views on the camp’s TikTok hashtag.